SPANISH WINE ROADSHOW is an opportunity for Spanish wineries to expand internationally and have direct access to hundreds of buyers from various states in the United States. Each showroom attracts a large number of invited professional visitors, including importers, distributors, retailers, and the HORECA sector. The showroom tour took place in four different cities across the United States from June 27th to July 1st.
Jose Manuel Plo, CEO of GLN, joins this initiative with the goal of internationalising Bodegas Marco Real and having direct access to hundreds of different buyers.
During the event, Bodegas Marco Real had a space in the showroom where they could showcase and sell their wines to professionals.
It is estimated that 200 American buyers (importers, distributors, and HORECA sector professionals) visited each showroom and made contact with representatives from the program’s Selected Fine Spanish Wineries.